BANKS

Customers can easily access online information about product offerings and brand benefits, with the possibility to consider changing bank providers more often than in the past. This means that financial and banking organizations are in constant competition to attract and retain their customers. A powerful way to maintain your clientele is to provide a constantly improved customer experience. The use of scent is a method to improve customer satisfaction and increase the level of service.

 

Scenting the branches of banks can provide a relaxing atmosphere for anxious customers or create a more enjoyable environment for those who may perceive banking experience as stressful or dull. If customers feel more relaxed and comfortable, they will have a more positive experience, resulting in greater customer loyalty.

 

Waiting in long queues can be disappointing and lead to a negative experience. Studies have shown that a scented business ambient increases the levels of customer satisfaction and customers respond to that more favorably.

“Ambient scenting improves customer appreciation and reduces the perceived length of wait time”

 

Business benefits

 

A brand-related scent has many benefits. Not only allows the brand to connect with the customers at a more personal and emotional level than traditional marketing, but also leads to stronger brand recognition associated with the customer’s experience. This is even more important for banks as we enter the era of electronic banking. The need to visit a bank is now reduced, so for the limited hours that your customers visit the bank you certainly want to provide them with a more personal and unforgettable experience.

 

Having been voted as “China’s most respected business”, China Merchants Bank stands out from competition through its strong focus on innovation, service quality and advanced technologies. Thanks to the power of scent, China Merchants Bank is now able to connect with its customers at a much deeper level. The goal is to create a lasting impression in order to achieve total customer satisfaction.

It has been proven that ambient scenting reduces the perceived time spent on a branch or waiting in the queue and the service is assessed more favorably. The scented ambient supports more than any other means your most precious asset, your brand.