Scent Aroma is one of the leading companies that deal with aromatic marketing in professional spaces, having years of experience research, development provides products and services with fragrance diffusion devices and essential fragrance oils in All areas.
What is Scent Marketing?
An average person is exposed to more than 5,000 ad messages every day.
Companies such as Coca Cola, Disney, Apple, Nike and many others have been so prominent in their logo, that even when we do not perceive it, they fundamentally affect our consumer behaviour.
Over the last decade, there has been a steady increase in many research related to the influence and benefits of olfactory stimuli in private and public spaces, work, hospitality, entertainment, stay, and sale of services and goods.
The two research groups reached impressive conclusions on trade marks and trade results, when in the environment where commercial activity takes place, diffuse appropriate olfactory stimuli.
- Increase Sales & customer confidence in the brand
- Increasing perception of quality
- Feeling of pleasant stay & increase in residence time
- Connection of brand/product with associative memories
- Differentiation from the competition
- Increase of productivity of staff
Scents and aromas can cause specific emotional reactions and associative memories.
The olfactory receptors of the brain are directly linked to the limbic or coronary system (limbic system), the most primal part of the human brain, in which the centers of memory and emotion are located.